The Basics – Getting the Most from Media Relations
It is both beneficial and exciting to see a project or program you are working on receive media coverage. To best position yourself for coverage, we need to work together to get the information to media in a timely manner. Here are some tips to keep your office in the news…
- Gather as many facts as you can. Get the details you need to make an announcement. Know who can provide information, who can speak on a topic and how information needs to be approved.
- Know the reporter’s deadline. When you receive a media call, ask when the reporter needs to have the information, interviews and/or photos and graphics so that we can help you respond effectively. Confirm with the reporter what phone number and email address should be used.
- Understand what is the most important story angle. Some news stories have multiple “angles” that could interest a reporter. Understand first what your goal for coverage is and what messages you need to promote in order to make that clear.
- Obtain permission. If you are including information and/or quotes from a source outside your company, make sure the person quoted has approved the information.
- Visual resources, such as graphics, photos and renderings, are often helpful to reporters. Let the Agency know what is available to offer to media.
- If you have particular standards to which you want the Agency to adhere, (e.g. don’t mention the length of an agreement; include specific spokespeople in the release when possible; show titles in a certain manner) please let the Agency know.
For more information, contact a.s.a.p.r. at 443-944-9301