a.s.a.p.r. portfolio - Dew Tour

When The Dew Tour came to Ocean City (MD), it needed some help with a project – creating an advertising buying system that integrated contests and fulfillment – and a.s.a.p.r. was ready to roll. Working with the Chicago and New York-based marketing teams, the Agency developed an advertising buy program that gained the greatest possible traction for a tight and focused budget. The Agency built a recording and reporting system that tracked ad frequency and placement, individual contests and prizes, and contracts, which The Dew Tour was then able to manage internally, allowing for a smooth ride, dude.

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