a.s.a.p.r. portfolio - Building Q

If you’ve ever wondered how Spiderman got on your child’s candy package or SpongeBob Square Pants – in your aquarium, it’s quite possibly the work of Building Q. The firm is the brainchild of licensing guru Woody Browne, who, with his team has carefully and strategically married manufacturers to licenses for more than 20 years. Our assignment here: rifle shot marketing that targets licensing decision-makers, paving the way for the Building Q team through media relations, sponsorships, electronic communications and trade show management. (That and swiping really cool SWAG for our kids when possible at Toy Fair and Licensing Show.)

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